"The first time I tried creatine powder was back in college". --Like most, I’d heard about the benefits, so I gave it a shot. But the experience was far from enjoyable—every morning, I forced down a gritty, unpleasant drink. Staying consistent felt like a chore, and I never even finished the bottle.

Fast forward a few years, I became more serious about fitness and decided to give creatine another try. Even though I still disliked the taste, I committed to taking it daily, and the results were incredible. I felt stronger, more focused, and in the best shape of my life. That's when I realized there had to be a better, more enjoyable way to take creatine—and the idea of creating creatine gummies was born.

During my research, I found that many brands selling "creatine gummies" were packed with artificial ingredients, and what was worse, an article revealed lab tests showing that several of these gummies contained far less creatine than advertised. It felt like these companies were marketing the idea of creatine without delivering the real benefits. That's when I knew I had to step in and create something better—something genuine, effective, and true to its claims.

That’s how BYED (Betting Yourself Each Day) came to life because I didn’t want to just create another supplement; I wanted to solve the issues I discovered—creating something delicious, with accurate dosing and proven results, that people would look forward to taking every day.

BYED isn’t just a supplement brand; it’s about inspiring people to show up for themselves daily, in the gym and in life. It’s about understanding that small, consistent efforts lead to big changes, whether in fitness, health, or personal growth.

I’m incredibly proud of what BYED stands for. It’s a reminder that even if you’re not perfect today, there’s always a chance to improve tomorrow. Each gummy represents that promise—to invest in yourself, stay consistent, and keep striving for better. BYED isn’t just a product; it’s a movement empowering people to become their best selves, one day at a time.

Paul, Founder and CEO of BYED Nutrition